One example is our home market, Germany, where were making very high capital investments; with around 13 percent of sales, its our second-most-important market after the United States, and it will remain a cornerstone of our success. But I think that is normal in any company. This is We want the best athletes in the world wearing Egon Zehnder: You clearly contemplated the possibility of failure when you consider a candidate today, do you also look at how they have dealt with setbacks or personal failure in their careers? We are also stepping up our IT investments in order to standardize and accelerate our global processes. I think that part of the reason is social media is bringing a transparency and also a news flow out that was never there before. Whether its your studies, sports, or your job, if youre not willing to do it with all your energy, you should leave it. Egon Zehnder: After a career devoted solely to IT, at the age of 42 you decided to change industries. McKinsey: You mentioned the role of your strong brands. And as a company that stands for something positive energy, sport, you know, team we really want to make sure that that problem is tackled to the utmost. We made it clear that our values were important and that we were going to act accordingly. In addition, the entire Henkel Management Board knows our top 300 or 400 people personally and knows where in the world they are working. Do. Speaking of super cool products, Stan Smith going 100% recycled. Eisen: That's interesting. Advisory Council, serves on the Nestl board alongside Rrsted and was instrumental Was it a kind of one-man roadshow? Family for me is more important than the job, he And on certain political stances, we simply don't voice our opinion because if that in a global nature, we could be voicing our opinion globally. Welcome to the official Facebook Page for Kasper Rrsted. And I think we've made a tremendous amount of progress. Michael Meier is head of the firms Family Business Advisory in Germany. The athletic giant announced today Kasper Rorsted, the . As CEO, I believe that a primary task for me and the management board is to shape Henkels growth strategy and clearly communicate it to all employees. While our ten top brands currently account for 46 percent of sales, were aiming for 60 percent by 2016. He also believes the company should stand up and address Since 2018, Rrsted has served on the board of directors at Nestl, but the company Other companies execute sustainability Today, 55 percent of our employees are in emerging markets. How different is it to be a CEO in 2021 than it was back then? I think that that's where you got to be very careful and say you can't come in at every single situation all the time. in the region with housing, food, clothes, and other basic needs. We do that in part by investing in their development. Member of the Board of Directors, the Nomination Committee, and the ESG Committee. Thats why I spend around 170 days per year abroad, meeting employeesfrom top executives to young high-potential individualsas well as customers and business partners. Making it clear to everyone that we dont want to discard company traditions, that we value them, but at the same time that we need to break new ground was a major challenge, not only for me, but for the entire Management Board. You are here as a temporary employee. We also went out and was very public about it. Rorsted: Communication may not be everything, but without communication it all comes to nothing. Egon Zehnder: What is the biggest challenge you are facing today? Most people want to play for the winning team, want to be personally successful, but they also want to have a certain amount of support. Before joining Adidas, Rrsted was the CEO at Henkel from 2008 to 2016. But in fast-growing emerging markets, you cannot expect the same stable conditions that we are used to in mature marketsjust think of the political unrest in the Middle East, for example. Rrsted also talked about the war in Ukraine. Rorsted: I think that we've taken some very very, you know, big steps in the last five to 10 years, and we've been on the journey for 20 years. Adidas CEO Kasper Rorsted. After a hiatus of several months, on April 1, 2005 Rorsted joined the Management Board of Henkel, a Dsseldorf-based company. Rorsted: I think there are different challenges at different stages. Second, [we have] a relentless focus on driving innovation into our product. from mycelium, the fast-growing fibrous root system of mushrooms that is grown in A Division of NBCUniversal. Rorsted: There can be a number of reasons. And we will continue centralizing functions in shared-service centers. We expect that in 2016, 12 of Henkels 20 highest-revenue countries will be in emerging markets. So I make sure that my employees have also had first-hand experience with difficult times. Rorsted: Our first step in 2008 was to conduct in-depth benchmarking against our competitors and hold detailed discussions about our goals for the future. Adidas CEO Kasper Rorsted will remain at the helm. its laser-sharp focus on expanding the brand across the globe while putting its customers Rorsted: The challenge is not to have a quota or not, but addressing the underlying issues. As consumer companies continue to expand their global presence, they face a host of formidable challenges: among them, staying close to the consumer, finding and attracting local talent, and managing an increasingly complex and far-flung organization. It is also extremely important to follow through on any personal commitments we make regarding career or other professional development opportunities. How do you think about it as far as where it fits in with some of your priorities and your overall business model? With well-known brands such as Persil, Schwarzkopf, and Loctite, the company is positioned as a global market leader. But we need to focus on the future. make certain that you correct the mistakes, he said. We conducted 670 workshops across the globe, which yielded around 6,000 initiatives for implementation. That taught me a lesson: if you just administrate, you sink; if you take an active role in shaping things, you have the best chance of survival. to be the best sports brand in the world and to do it sustainably. He is proud Adidas is a truly global and diverse multinational company and touted We have a results-driven performance culture. We are constantly adapting our structures to become faster and more flexible. One of our values at Henkel is, We put our customers at the center of what we do. We have to understand their needs and wishes and enter into a dialogue with them. Egon Zehnder: What specific steps have you taken to set this evolutionary change in motion? Nationality: Danish Born: 1962 Gender: Male Election period: 2023-2025 Other management duties: Siemens AG, Germany (board member and member of the Innovation Committee) Education: Is it the recycled polyester going fully there by 2024? Specific areas of the Lighthouse are devoted to topics that are important to us, such as sustainability or digital innovation. Shopping for household items like shampoo or detergent still happens largely offline, and we dont expect this to change substantially in the near future. In his early career, Rorstedt worked with Oracle, Digital Equipment Corporation, and Compaq. And I think it's important that each CEO and company finds a few areas and tackle those with vigor because that way you really make progress, instead of trying to do everything else. The majority of consumers in the personal-care sector are female, so why should our products be developed and marketed by men? Always happy to forgo formalities such as invariably wearing a jacket, Rorsted, originally from Denmark, started his career in the computer industry. In performance appraisals, leadership conduct is taken into account just as much as the numbers.. Developing an employer brand takes time. stores and e-commerce site in Russia. If you look from an investor standpoint, we've also changed one of our LTI long term incentive components are built around ESG. Typical questions addressed in the workshops included Who exactly are my customers? and What can I personally do to make things better for them?. So he or she speaks on behalf of the company. To be very clear: we are concentrating on markets where we hold leading positions or are able to generate sustainable growth. Nike has also made a lot of moves on this front. My board-member colleagues and I are also in regular contact with 200 to 300 high-potential employees at Henkel. As a family man who shares our values, he is also a very good fit on an interpersonal level, stresses Simone Bagel-Trah, who chairs the Shareholders Committee and the Supervisory Board and thus represents the Henkel family, which today still holds the majority of the voting shares. Eisen: Yeah, with social media, no doubt. Coming out, obviously against hate, and in support of Black Lives Matter. And you need to support it, and I know we've said it before. This makes Henkel one of the most internationally oriented companies with German roots. I like to win, but I never try to just play it safe. But in order to do this, they need to know and understand our strategy. Skip Over Breadcrumbs and Secondary Navigation, Adidas CEO Kasper Rrsted Talks Owning the Game and Sustainability at USF Muma College the co-founder of Netflix, who spoke in 2019, and Steve Wozniak, the co-founder of Kasper Rorsted: "We were the first to combine pop culture and sports [with West]. what they stand for. And I think there's a lot of goodness around it. It has been and will continue to be a super important market for us. Adidas CEO Kasper Rorsted will remain at the helm. Rorsted: I always tried to combine it with my regular visits to our markets, just like I always want to meet our high potentials in each country when I am there. All Rights Reserved. conversations that cover a wide range of topics. He held a series of management positions at Oracle and Digital Equipment Corporation (DEC), as well as at Compaq, where he headed up the company's European operations starting in . Tampa | St. Petersburg | Sarasota-Manatee. Data is a real-time snapshot *Data is delayed at least 15 minutes. In 2021, women made up 37% of executive leadership roles, an increase of 2 percentage ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. When we set a margin target of 14 percent for 2012, that was not just a vague aspiration we mean to achieve it. The world around us is not getting any easier quite the opposite, in fact. And I think in the world of political correctness, I think it is important that we have people that have different opinions for different reasons. In a 45-minute presentation, Rrsted talked about the companys strategy of becoming Rorsted's wife has lived back in Munich with their four children since 2013. And we're a sports company. Tell me more about how Henkel came up with that product line. It isnt enough to pay well; you have to offer people a career path, including international job rotations and unique opportunities. Kasper Rorsted: I was in no way aiming for a break with the culture of the company, but I did want to succeed in initiating a quick and thorough transformation. Because we live in a global world that is not consistently the same around the globe. On the other hand, I welcome the public debate it has finally brought some progress in this area. Last September the company organized its second global To read more about issues critical to retailers and consumer-packaged-goods leaders globally, download McKinseys second issue ofPerspectives on retail and consumer goods (PDF3.7MB). He has been at the helm of the global sportswear giant since 2016. In the future, we want fewer but larger manufacturing sites and a reduced number of global suppliers. Maersk Executive Leadership Team Kasper Rrsted Member of the Board of Directors, the Nomination Committee, and the ESG Committee. You are switching to an alternate language version of the Egon Zehnder website. You were constantly understaffed. In our consumer businesses, products that are less than three years old account for approximately 40 percent of sales. Rorsted, who heads one of the largest athletic wear companies in the world, will be And as a company that stands for something positive energy, sport, In that respect, too, we are leading the way among DAX-listed corporations: the share of women in management positions at Henkel is around 31 percent and has grown an average of one percentage point annually in recent years. Kasper Rorsted Wiki/Biography Kasper Rorsted is a Danish manager who has been the CEO of German sportswear firm Adidas since 2016. Rrsted started In the difficult economic environment of 2008 and 2009, it was also particularly challenging to work on developing new corporate values and vision while at the same time focusing on steering the company through the crisis. Some high-profile Adidas brand ambassadors who wear the iconic three-striped hoodies If we do not expect to win in a market in a reasonable period of time, we will exit that market. But it's a question of time. Aug 6, 2020 Germany. It was totally undisciplined. Tampa | St. Petersburg | Sarasota-Manatee. When I first joined the company, I was surprised how many colleagues had spent half of their lives at Henkel! They are making sneakers from recycled materials, making products that are Egon Zehnder: You just said that it was an intellectual challenge that brought you to Henkel. But the man who has been setting the course and dictating the tempo here for four years is made of different stuff.
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