The watered-down intervention without the two-way exchange didnt move anyone to support undocumented immigrants. David directs the Leadership Lab at the Los Angeles LGBT Center. An excellent introduction to deep canvassing and the work of the Leadership LAB can be found in an April 2016 feature article in the New . And an uptick in 10 points on a feeling scale of 0 to 100 doesn't sound like an epiphany. In the video above, notice how the voter starts to come around on the issue when the canvasser asks if shes ever been on the receiving end of discrimination. Dave Fleischer a short, bald, gay, Jewish 61-year-old with bulging biceps and a distaste for prejudice knocked on the front door of a modest home in a middle-class neighborhood on the west side of Los Angeles. You can register at this link. He and his colleagues started the effort in 2009, shortly after the Prop 8 constitutional amendment and struck down same-sex marriage in California. Giving grace. Another a tattooed student who identifies as gender-nonconforming proudly recalled persuading a voter who clearly had no experience with anyone who identified as being outside the gender binary. The canvassers thought the conversations were changing people's minds, but Fleischer says he couldn't know if it was working without independent verification. That doesnt tell you about the person inside., On this particular day, volunteers would be canvassing in a predominantly black neighborhood, so Gardiner reminded them to be sensitive to experiences of race-based discrimination. "Out of that outrage and despair, people wanted to do something very constructive." Volunteers may find #KnockEveryDoor through a variety of channels: An increasingly large body of political science research shows that the gold standard for moving a voter to the polls is a personal conversation between a volunteer and a voter.1 These conversations are the most powerful when they are in person, but they are also effective when a volunteer and a voter engage via the telephone. "There were all these volunteers who gave their Saturdays [to do the experiment]," Broockman says. There are very few tests of prejudice reduction methods, and Paluck says this suggests the Los Angeles LGBT Center's approach is actually far more effective than previous efforts, like TV ads. An excellent introduction to deep canvassing and the work of the Leadership LAB can be found in an April 2016 feature article in the New York Times Magazine: How Do You Change Voters Minds? They sent out surveys to thousands of homes in Miami, asking people to answer questions that included how they felt about transgender people and if they would support legal protection against discrimination for transgender people. To run a canvass you need staff, office space, voter lists, technology and more. Volunteers went to the other half and started the conversations that Fleischer thinks can help change minds. Nancy had no such seemingly relevant personal experiences, nor did she appear particularly concerned about bathroom safety. Why Russia renewed large-scale aerial attacks against Ukraine, What comes next in the debt ceiling showdown. We are still in the process of figuring this out. Tennessee and the Central Valley have been the sites of large-scale workplace raids by ICE [Immigration and Customs Enforcement] in recent years, she says, and various cities in Orange County have attempted to opt out of the California Values Act. Thats a state law that limits the collaboration between local law enforcement and federal immigration enforcement. These scientists keep proving that reducing prejudice is possible. Deep canvassing has been proven to be an effective way to help more people vote. This is the You Are Not So Smart Podcast. For privacy information see the About page. Our work in Orange County during the . We will retain the data and also send the digitized data back to the volunteer. He vowed to keep at it, but soon there was no need. groups argued that transgender people (or those pretending to be) would pose a threat to children in public restrooms. The canvassers role is primarily to listen, to build trust and then to have a respectful conversation about areas where both parties may disagree. That failed miserably, he said. graduate student in political science and statistics, who said he could design a study to assess the long-term effectiveness of Leadership Lab canvassers at increasing support for same-sex marriage among voters in Los Angeles who had supported Prop 8. Jeffrey Fountain/Courtesy of Los Angeles LGBT Center Its almost the opposite of growing up today in the age of Facebook and political polarization, where its easy to always be among like-minded people, your self-isolation complete before you have your first beer., At first, Fleischer and his team tried cerebral arguments and appeals to fairness in their doorway conversations with same-sex-marriage opponents who didnt express deep religious objections. I came out two years ago now, and one of the hardest things for me has been talking with folks who dont understand [gender identity], and not immediately writing someone off because they dont immediately get it, Topping says. Though there was currently no ballot measure in Los Angeles to worry about, there was a palpable urgency to the Leadership Labs work. Then volunteers from SAVE, an LGBT advocacy organization based in Florida, visited half of the 501 people who responded and canvassed them about an unrelated topic, recycling. If the effect persists, Broockman says, the technique could be used to reduce prejudice across society. Then, last month, the North Carolina General Assembly passed a bill preventing cities and counties from enacting their own anti-discrimination legislation, stripping existing protections. Without in-person, full-time, paid organizers running all aspects of the operation, we are piloting a canvass model that is lightweight, easier to learn via online training, and depends on peer-to-peer coaching, encouragement and knowledge sharing among volunteer hosts, canvassers and support team members. There were days it was just hard to face that and everything that I was going through with my transition at the time. Subscribe to the newsletter for new resources every month. The first of the three experiments was pretty much a replication of the 2016 study, but on the topic of rights for undocumented immigrants. Theres a smaller finding nestled in Broockman and Kallas new paper, one that might not make headlines but is worth thinking about. Oops. Deep Canvassing Script: Voting for Climate in 2022, AYCC, 2022 (4 pg Google Document). Jeffrey Fountain/Courtesy of Los Angeles LGBT Center. Thats not known.). I cant think of a campaign thats put more volunteers on the ground in a primary season to have quality, face-to-face conversations with voters, she told me. But why? A typical canvassing conversation might have ended there. Deep canvassing is a technique created and used by a group of people at the Leadership LAB, an organization that is part of the Los Angeles LGBT Center in California. Deep canvassing is a long-term investment, but the impact is cumulative. "Burning the mental calories to do effortful thinking about it, that leaves a lasting imprint on your attitudes," he says. Think back to the last time you changed your mind about something important. The fight to make it harder for landlords to evict their tenants. There might be a couple of reasons for that. Volunteers will be responsible for localizing the script they wish to use. Some folks may have a crucifix on the door. The experiment, like all the ones in the study, was run a bit like a drug trial: The voters were randomly assigned (before the canvassers even knocked on their doors) to receive either the full deep canvassing conversation treatment, a watered-down version where the voters and canvassers dont exchange personal stories, or a placebo condition, where voters were engaged in a conversation that had nothing to do with immigration. Staying grounded in our real lived experiences instead of opinions. In favor, she assured him. #KnockEveryDoor isnt currently supporting or opposing any particular federal, state, or local candidate, but instead we are providing materials for volunteers to support or oppose candidates of their choosing. But he also knew that political persuasion had not been studied often. And now, a new peer-reviewed study a series of three placebo-controlled field experiments soon to be published in American Political Science Review replicates the findings and gives us new insights into the conditions for lasting opinion change and reductions in prejudice. The design of this tool was inspired by the Business Model Canvas. There's this belief that if we just say the . In New Hampshire, Susmik reached out to immigrant and refugee communities in the state, which has a particularly high number of Bhutanese refugees from Nepal. In 2016, Broockman and Kalla showed that a 10-minute deep canvass conversation could reduce transgender prejudice for at least three months (you might recall this study was a redo of a previous experiment, from a separate team of researchers, which was retracted due to falsified data). Eboni Taggart has over 15 years of experience in community-building, she has maximized the leadership skills of community members, teachers, youth, and parents to advocate for transformative systemic change on issues that impact their lives. At Peoples Action, he helped build and execute a groundbreaking immigration Deep Canvass experiment in the fall of 2019 that targeted rural voters and persuaded them on pro-immigrant perspectives. And its this meta-perception, Bruneau finds, that then fuels ongoing conflict and dehumanization. Her passion for social justice and teambuilding began in the woods of Timber, Oregon, where her family built a large community home around the core value of radical acceptance. Across the street, a man in his late 30s who said he was liberal and pro-L.G.B.T.-rights moved to a five from an eight, explaining that he was deeply worried about the bathroom issue. The mans concern seemed informed by his experience in a New York City nightclub; he hinted at his discomfort standing at a urinal next to a drag queen. The idea grew out of Fleischers own experience as a Jewish, liberal gay kid in Chillicothe, Ohio. In it, canvassers in three areas central Tennessee; Fresno, California; and Orange County, California went door to door and interacted with 2,374 voters in these communities during the runup to the 2018 midterm elections. David Broockman and Josh Kallas measurement of this projects impact become the landmark study that brought deep canvassing into the national spotlight, proving that it had the power to lastingly reduce prejudice. It was developed by the Leadership LAB in Los Angeles and has been effectively employed to help motivate voters in multiple organizing projects across the nation. Online training about deep canvassing 100,000 people door-to-door seeking to speak with marriage equality opponents. Both types of canvassers could instigate change. Have a Conversation. Their main hypothesis is that it works because its not threatening. The study got a huge amount of attention. Its up to volunteers to add specific candidates, districts, elections, or geographically-specific voting information to our templated #KnockEveryDoor scripts. That campaign completed 3,000 conversations, and persuaded over 40 percent of those people to support the amendment. The goal is to share personal stories about times when the voter and the canvasser felt attacked or discriminated against, says Nancy Williams, a volunteer canvasser with the LGBT Center. "Our ability to change voters' hearts and minds has been measured, this time for real," Fleischer said, contrasting the intensely reviewed work of Broockman and Kalla to the earlier, retracted paper. (One clinical therapist I showed it to said it sounded a bit like motivational interviewing, a technique used to help clients work through ambivalent feelings.) The Center's carefully honed method of "deep canvassing" delivered the first empirically tested and proven process where a single conversation decreases prejudice in a long-lasting way. Well use these conversations at the door to engage people who are currently sitting out elections, to recruit the people who are already with us to volunteer, and to persuade people who supported Trump but have a shared interest in our agenda of racial and economic justice. All three places are experiencing demographic change, with a growing and diversifying population of immigrant residents, says Kim Serrano, the messaging research project manager at the California Immigrant Policy Center. 5. I have to teach my hamster to speak Finnish today., Gardiner turned to the volunteers. He handed her a small video player, on which she watched a Baptist minister in Houston make the case about bathrooms. Specifically, the canvasser asks the voter to recall a time when he or she was discriminated against. He calls it "deep canvassing. Give me a few years, and I know Ill be a 10!, How Do You Change Voters Minds? Google Pay. While a discussion of transgender rights can trigger deeply ingrained feelings about sex and gender roles, the issue is also a fairly recent political consideration for many people. A new study finds that it works. That is, it will be a platform that individuals, groups, and campaigns alike can plug into to receive training and support for progressive volunteers who wish to canvass in their communities. The day before one canvass, representatives from an animal rights group told me they hoped to better understand how to help people connect emotionally to animal welfare. Its not easy to confront people whose votes would seek to hurt you, and then try to change their minds. If only I could have 10 minutes with Ted Cruz, Fleischer said once. There are three things. As Riley prepared to leave for the next house on the block, the woman called out. When I asked how her day went, she shook her head and recounted a series of disheartening conversations with voters she couldnt persuade. Topping, whos nonbinary, and others, went door to door. Its worth noting that some of the results were less strong than those Broockman and Kalla reported in their 2016 paper. Center, which houses the Leadership Lab, and proposed an unusual idea to his new colleagues: Canvassers should talk to Prop 8 supporters about why they had voted against same-sex marriage. As Fleischer returned to the discrimination she had faced, Nancy paused and said, It felt terrible. A few minutes later, when he asked her if she saw a connection between your experience and how you want to treat transgender people, she said she did. Theres this belief that if we just say the right words, the voters going to change their mind. (Also worth noting: Deep canvassing has only been tested with progressive causes. And the data shows it works. Or for issues like the acceptance of genetically modified foods? Theres still a script, but its designed to help the canvasser build a good rapport with a voter. He also admitted to lying about having received funds for his study from several organizations, including the Ford Foundation. Instead of pelting voters with facts, we ask open-ended questions and then we listen, Dave Fleischer, the LGBTQ rights organizer who developed the technique, told me in 2016. Interacting with people different than me was a normal thing, and certainly not undesirable or scary. Deep canvassing, a relatively new technique, is showing promise and is backed by rigorous testing from researchers and activists in the field. These deep conversations, I suspect, may be more cost-effective in the long run because the impacts are durable, Serrano says. Thats what the Mormons use, he said on this sunny, bird-chirping Saturday in February. And while the effects may be small, only moving opinion a handful of percentage points among those canvassed may be worth it, too. At the door, Fleischer asked Nancy if she knew any transgender people. Training resources will include a structured training pipeline of live calls and webinars, training guides, recorded videos, and volunteer-to-volunteer coaching calls. Though most political canvassing today is focused on mobilizing supporters, an increasing number of researchers, think tanks and campaign operatives have turned their attention to persuasion in the last few years, says Columbias Donald Green. But the researchers found that the persuasion attempts had zero effect, Broockman said. He enlisted a graduate student at UCLA named Michael LaCour to see if there was a measurable effect. Steve Deline has been organizing around the methodology of deep canvassing, across multiple movements, for 13 years. This is an edited version of a longer conversation. New research tells us changing minds with deep canvassing is not impossible; its just very hard. Neighbours United, formerly known as West Kootenay EcoSociety, developed their script over 1.5 years of script iterations, building off the learnings of many other deep canvasses and organizations, notably Montana Engagement Partnership, and in collaboration with the New Conversation Initiative, with support from Yale Program on Climate Change Communications. And he can grow a better beard than I can!. We studied everything, from the kinds of conversations we should be having to the characteristics that made a voter persuadable, he says. After disappointing outcomes on Election Day for Democrats across the country, plenty of folks are wondering how we move forward and run better campaigns in the future. When we see racist behavior, we should call it racist and not be euphemistic by calling it racially charged. Arguably, theres a time and place for calling people out, particularly when it comes to powerful, influential people. The Personal Leadership Canvas is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. What are the drawbacks of this method? But Fleischer is wary of what he calls the anti-discrimination declaration. At the Leadership Labs two-hour pre-canvass training that morning, volunteers were warned about fake 10s, people who think of themselves as against discrimination many of them Democrats but who can nonetheless be swayed by emotion-based appeals that provoke prejudice and fear. As the team's National Mentoring Coordinator he partnered with organizations and campaigns across the country to develop and apply deep conversation approaches - around marriage equality, trans-inclusive nondiscrimination laws, criminal justice reform, and . Everyone basically ignored the canvassing aspect, and that the message and the quality of the conversation at the door is what seems to matter.. Deep canvassing research shows it is effective in getting infrequent voters to become regular voters as well as enthusiastic advocates for voting, sharing their new practical knowledge with close contacts and family members. Susmik Lama is a one-and-a-half generation Nepali immigrant to the United States, born and raised in Kathmandu, Nepal, who now calls Philly home. If a group wanted to oppose him in the next election, you would want to have 50,000 conversations to change 5,000 voters minds. LaCour and an advisor, political scientist Donald Green at Columbia University, published the findings in Science in 2014. A few days before, the Human Rights Campaign released a report warning about 44 anti-transgender bills filed in 16 states. I asked Steve Deline what he thought. A lot of organizers dont know how to motivate volunteers, and if they cant rally volunteers around the urgency or desperation of an issue its difficult to mount a successful deep canvass program. To me, protecting transgender people with these laws is just affirming that theyre human. Fleischer then steered the conversation to Nancys experiences with discrimination. Its too bad that the takeaway was that only gay people could persuade people about gay marriage, Broockman says about LaCours retracted study. To test whether transphobia could be overcome during a face-to-face encounter, Broockman and Kalla measured a 2015 canvassing effort in Miami by volunteers from the Leadership Lab and SAVE, a local L.G.B.T. The lessons from deep canvassing are that when youre trying to talk to people that may disagree with you and change minds, you have to work as a team. Its just not easy. We hope to provide both new and seasoned grassroots activists with a quality canvassing training that will allow them to enhance their local power building around whichever issue or candidate of their choice. Yes, Leadership Lab volunteers had spoken to voters in Los Angeles about gay marriage. After the canvass, the study participants answered the same questions about transgender people that they had answered before the study, including how positively or negatively they felt towards transgender people on a scale of 0 to 100. Jeffrey Fountain/Courtesy of Los Angeles LGBT Center After the dust. Were a 10! "I told him that my father is fighting cancer right now. Empathy may also be a factor. If they dont, and even if they do, theyre asked a question like, When was a time someone showed you compassion when you really needed it? to get them to reflect on their experience when they might have felt something similar to the people in the marginalized community. Beginning in 2014, the Leadership Lab teamed up with Planned Parenthood to canvass in support of pro-choice policies. The news crushed Fleischer. Here is the script used by The Australian Youth Climate Coalition AYCC in the lead up to 2022 Australian election to talk about climate. Paid for by Up PAC and not authorized by any candidate or candidate's committee. When the subject turned to potentially awkward initial encounters with voters, the Leadership Lab staff member Laura Gardiner and the longtime volunteer Nancy Williams (who is transgender) did some front-door role-playing. Fanned out across the neighborhood were more than three dozen Leadership Lab volunteers, many of them local college students, as well as progressive activists from around the country hoping to learn about changing voters minds. ", The Leadership LAB of the Los Angeles LGBT Center trains people in canvassing techniques aimed at reducing prejudice. I'm David McRaney, and this is the final segment about deep canvassing. Possibly. We want to avoid asking for permission, she told them. Had he been completely honest, he might have said, Im here to make you less prejudiced. In the age of Trump, theres a compelling push to call things what they are. This model encourages a freeform and reciprocal conversation between the volunteer canvasser and the voter. There wasn't, however, any indication that those who started out with very negative feelings about transgender people were particularly resistant to the conversation. Twitter is obviously full of the notion that what we should do is condemn those who disagree with us. Prejudices are often deep, obstinate beliefs. Its also volunteers who schedule, recruit for and manage in-person canvasses. Over the last six years, Fleischers unorthodox canvassing technique has attracted the attention of social scientists, liberal groups and even presidential-campaign consultants. In this graph, Broockman and Kalla break down how the canvassing moved the needle on particular questions: whether the government should provide attorneys for undocumented immigrants in legal proceedings; whether the US should grant legal status to people who were brought to the US illegally as children; whether they support deporting all undocumented immigrants; and whether undocumented immigrants should live in fear of daily deportation.
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